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The GAP and Dapper Dan Reconnect for New “DAP GAP” Campaign Celebrating Harlem Style

GAP and Dapper Dan Reconnect for New Campaign

The GAP and Dapper Dan Reconnect for New Campaign Celebrating Harlem Style .In a stylish reunion, Dapper Dan and GAP are set to unveil an expanded “DAP GAP” collection following the success of last year’s sold-out special-edition hoodies.

The upcoming “DAP GAP” release goes beyond hoodies, including a variety of sweatpants, accessories, and an exclusive childrenswear line. With a total of 18 pieces, the collection pays homage to Dapper Dan’s cultural impact and his roots in Harlem, featuring graphic designs and patterns.

The GAP and Dapper Dan Reconnect for New Campaign Celebrating Harlem Style. “A breakthrough is when people finally find their space in areas they have never been before, but a breakout is when you take the culture and the people who created it and bring it around the world.” – Dapper Dan

Standout pieces include graphic logo hoodies prominently displaying “Harlem” lettering alongside the collaboration’s logo, complemented by matching sweatpants featuring a houndstooth print. The line extends to accessories like totes, baseball hats, socks, and iconographic ascots, all adorned with the beloved “DAP” motif.

To capture the essence of the collaboration, Dapper Dan crafted a visually striking campaign that serves as a “visual bridge where Harlem and GAP meet.” The campaign, shot and directed by Ghanaian American creative photographer Joshua Kissi, showcases a multigenerational cast of Harlem legends, including Melba Wilson, Felipe Luciano, Giannina Oteto, Starr Williams, Grey Iona, Chaz Anthony, and more.

Dapper Dan expressed his excitement about the collaboration, stating, “When Gap came to me, this partnership signified a breakout for the culture. This DAP GAP campaign is my love letter to Harlem, and my way of continuing to propel our culture and community forward. Gap gave us the global presence that allowed us to have the breakout, and I can’t wait for the next generation to be a part of this movement.”

The collection will debut at Harlem’s GAP 125th Street store on December 4, with a broader release on the brand’s website on December 5. Available in sizes ranging from toddler 2T to adult XXXL, the prices range from $25 USD to $128 USD.

In an age where fashion is more than just clothes, the “DAP GAP” partnership conveys a story of bursting out, shattering barriers, and recognizing Harlem’s uniqueness.Get ready to embrace the spirit of Harlem with the exclusive “DAP GAP” collection, where style meets history in a harmonious blend.


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