A local Kroger supermarket store in Peachtree City, Georgia thought it would be a bright idea to put up a display of rapper Snoop Dogg and his 19 Crimes wine brand, but the move did not sit too well with customers who found the linking of wine with Black history offensive.
Johnnie Jones, a former president of the local chapter of NAACP called the display “offensive.”
Kroger received multiple complaints from its customers prompting it to take down the display. The company issued a statement saying, “Kroger is committed to Diversity, Equity, and Inclusion in all we do. Our intentions are never meant to be offensive.”
Jones, a former military and commercial pilot told WSBRadio, “Proud of drinking wine? “No. We’re proud of the Tuskegee Airmen whose shoulders I stand on.”
In February, every year since 1976, the nation marks the Black History Month to commemorate and honour the contributions and sacrifices of the Black Americans. The Black History Month is a federally recognized celebration of Black Americans contributions, a sombre moment to reflect on the historical injustice meted out to the race and a time to vow for racial justice.