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Snoop Dogg Takes Legal Action Against Walmart Over Cereal Brand Sabotage

Snoop Dogg Takes Legal Action Against Walmart

Snoop Dogg Takes Legal Action Against Walmart Over Cereal Brand Sabotage. Snoop Dogg and his business partner Percy “Master P” Miller sued Walmart and Post Foods for misleading activities that hurt their cereal brand, Snoop Cereal.

The Tuesday lawsuit accuses Walmart and Post Foods of intentionally obstructing Snoop Cereal distribution by hiding it in “no location” storage rooms and preventing it from reaching store shelves.

“This deception by Defendants is unacceptable. The lawsuit states that if Post and Walmart can do this to Snoop Dogg and Master P, they will do it to mom-and-pop and minority-owned enterprises that cannot defend themselves.” – The lawsuit.

Despite partnering with Post Brands for distribution at large retailers, their lawyer, Ben Crump, claims the defendants deceived Walmart and ruined Snoop Cereal.

In July 2023, Snoop Cereal became an instant hit, but the complaint claims it disappeared from shop shelves. Walmart staff found cereal cartons in stockrooms that had been coded not to be shown for months.

Walmart charged up to $10 a box for the limited number of Snoop Cereal boxes in shops, undercutting Broadus Foods’ market share, according to the lawsuit.

Broadus Foods, one of the first high-profile black-owned cereal companies, was launched by Snoop Dogg and Master P to encourage economic empowerment and diversity in grocery stores. They claim Walmart and Post Foods took “diabolical actions” to kill their firm.

Walmart vaguely stated to Billboard that different factors affect product sales and that it supports entrepreneurs in response to the case. Post Brands acknowledged its relationship with Broadus Foods but lamented the product’s market performance.

Walmart and Post Brands face contract, fiduciary, and negligent misrepresentation lawsuits. Snoop Dogg and Master P emphasize corporate accountability, especially for minority-owned firms. Amazon sells Snoop Cereal for $5.99 per box despite Walmart’s claimed conduct.

After Snoop Dogg and Master P sued Walmart and Post Foods, it became clear that minority-owned businesses struggled in the retail industry. The alleged Walmart and Post Foods measures to stifle Snoop Cereal’s success highlight corporate power dynamics and accountability.

The case emphasizes the need for representation and diversity in corporate ownership and equal chances for underrepresented entrepreneurs. To empower black people and help minority-owned businesses succeed in mainstream markets, Snoop Dogg and Master P founded a cereal brand.

The claimed acts of Walmart and Post Foods indicate systemic impediments that prevent minority-owned businesses from succeeding, prolonging industrial inequality. The defendants allegedly undermined Snoop Dogg and Master P’s efforts to sell Snoop Cereal by hiding it in storage facilities and demanding high costs for restricted store space.

The complaint also raises ethical and corporate responsibility issues, emphasizing the need for supply chain transparency and retail accountability. These allegations of deception and obstruction by Snoop Dogg and Master P highlight corporate greed and exploitation, which disproportionately affect vulnerable populations.

Walmart’s imprecise statement and Post Brands’ dissatisfaction in reaction to the lawsuit highlight the intricacies of corporate alliances and entrepreneurs’ corporate issues. Snoop Dogg and Master P’s legal battle with Walmart and Post Foods is a microcosm of business power struggles, as minority-owned businesses regularly struggle against entrenched interests.

The case shows the importance of legal recourse in holding corporations accountable and advocating for minority-owned businesses. Snoop Dogg and Master P’s legal action sends a powerful statement about battling injustice and economic inequality.

Finally, Snoop Dogg and Master P’s lawsuit against Walmart and Post Foods is a turning point in the fight for economic justice and equality. Snoop Dogg and Master P are seeking retribution and campaigning for retail industry change by contesting corporate practices that hurt minority-owned businesses. Their initiatives highlight the significance of representation, responsibility, and solidarity in fighting corporate exploitation and inequality.


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Written by Aliyah Collins