Sean “Diddy” Combs’ E-Commerce Brand Declined By Companies After Sexual Assault Claims

Sean Diddy Combs E-Commerce Brand Declined By Companies. Eighteen businesses have broken up their affiliation with Combs’ e-commerce portal Empower Global, according to a media report that was released on Sunday.

Establishing a digital marketplace that offers “opportunities for Black entrepreneurs to build and scale successful businesses and for everyone to ‘Shop Black’ daily with ease,” Empower Global was founded by Combs in 2021 to advance Black-owned businesses.

The lifestyle and fashion brand House of Takura is one business that has broken away from Empower Global; on Monday, the company declared its exit via email to a media outlet.

Sean Diddy Combs E-Commerce Brand Declined By Companies. Founder Annette Njau told the media, “We take the allegations against Mr. Combs very seriously and find such behavior abhorrent and intolerable.”

“We believe in victims’ rights and support victims in speaking their truth, even against the most powerful of people.”

Nuudii System, a brand of shapewear and undergarments, has also ended its business partnership with Combs’ firm. The CEO of Nuudii System, Annette Azan, said in an email to the media on Monday that Combs’s alleged sexual assault was the immediate catalyst for the decision.

“My two daughters and I own and operate the women’s brand Nuudii System.” We support and believe in women,” Azan said. “Frankly, we are sick of men trying to control our bodies and using their power to harm us.”

The spokesperson of Combs has been contacted by the media for comment.

Footwear company Rebecca Allen, jewelry label Fulaba, skincare brand Tsuri, and sunscreen brand Baby Donna are among the other businesses that have allegedly departed Empower Global. Representatives of these firms have been contacted by the media for comments.

There have been other changes in Combs’ business life besides the departure of these firms. Combs resigned as chairman of the cable TV network Revolt, which he co-founded, the network said last month. In its statement, the network did not provide a reason for Combs’ departure.

One of the most significant hip-hop executives and producers of the last thirty years, Combs has been embroiled in a flurry of legal disputes, including a shocking lawsuit brought by his ex-girlfriend Cassie, who accused him of rape, sex trafficking, and physical abuse. Just one day after Cassie filed her complaint in the U.S. District Court for the Southern District of New York, the two settled on November 17.

Two additional women came forward to report Combs and Cassie’s settlement, accusing him of sexual assault. On the eve of the Adult Survivors Act’s expiry, which gives victims of sexual assault a year to bring a civil complaint regardless of the statute of limitations, both lawsuits were filed in late November in New York.

The documents include alleged sexual assaults, beatings, and forced druggings that Combs—at the time a rising star in New York City’s hip-hop scene as well as a talent director and party promoter—performed in the early 1990s.

An anonymous plaintiff filed a second complaint against Combs last week, accusing him of rape and sex trafficking. The plaintiff claims that when she was seventeen years old, Combs and two other people gang-raped her. The lawsuit also cited Combs’s Bad Boy Entertainment’s former president, Harve Pierre.

Combs stated in a statement at the time, “For the last couple of weeks, I have sat silently and watched people try to assassinate my character, destroy my reputation and my legacy.” To be quite clear, I did not commit any of the horrible things that am being accused of. I’m going to battle for the truth, my family, and my name.”

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