Isaac stated his goals, saying, You have organizations that are in that area who have made a purposeful decision to either attack or undermine Christian values, conservative values, and things like that.
Despite my disagreement, I believe they have the right to do as they choose. Likewise, I believe we have the right to create whatever we please.
Isaac launched UNITUS, a sports and apparel company built on the premise of freedom, in reaction to the growing tendency of companies like Adidas and Nike going totally awake.
“In order to create a network that makes footwear and apparel that adhere to Christian and conservative principles, his ambition for UNITUS entails signing athletes from numerous sports.”
Isaac underlined the value of being proud of one’s ideas without feeling the need to hide or be ashamed of them during an interview with Amala Ekpunobi for the PragerU video “Unwoke Inc.”
Isaac warned that defending one’s beliefs would become more difficult but also more crucial as societal tensions rise and cultural gaps expand.
As the first NBA player to do so in 2020, Isaac drew attention to himself by refusing to kneel during the national anthem in support of the Black Lives Matter movement.
He credits his unshakeable faith in Jesus Christ and his reluctance to follow the widely accepted Black Lives Matter (BLM) movement narrative for his fearless outlook.
He is steadfast in his faith and steadfast in upholding his values, showing a determination to stand aside and support his own ideas in spite of other circumstances.
Jonathan Isaac is leading the effort to launch the UNITUS brand in August.
Its emergence correlates with a rise in boycotts initiated by conservatives against businesses that support awakened ideals.
Examples of recent boycotts include those against Bud Light, Target, and Kohl’s, which have come under fire for encouraging customers to support progressive causes.
As Isaac’s project takes form, it offers a substitute for those who are fed up with businesses that don’t respect their Christian and conservative ideals.
The UNITUS brand wants to establish a location where these people can discover sporting goods and clothing selections that align with their values.
With its soon-to-be-released product, UNITUS hopes to establish itself as a major force in the sports and clothing market and provide consumers with a respectable option to woke-influenced businesses.