Travis Scott is using his platform to support communities affected by the recent wildfires in Los Angeles. The rapper, known for his chart-topping hits and dynamic performances, has pledged to donate 100% of the proceeds from merchandise sales tied to his new single, 4×4, to wildfire relief efforts.
In a statement, Scott expressed his commitment to supporting communities in need: “We stand with those affected by the wildfires and the brave individuals on the front lines. This is a time to come together and help rebuild.”
The announcement came after his show-stopping performance at the College Football Playoff National Championship game, where he performed alongside members of the Morehouse College HBCU marching band. Following the performance, Scott’s Team Cactus released exclusive merchandise on his website. The collection includes two items paying tribute to L.A.’s brave first responders and a CD single of 4×4.
The proceeds will be directed to the Direct Relief – California Wildfire Response Fund, which provides essential support to victims of wildfires. These fires have caused immense devastation, with 27 lives lost, thousands of families displaced, and countless animals affected. For more updates check our Youtube channel.
Travis Scott’s contribution comes as part of a larger wave of celebrity efforts to aid wildfire relief. Beyoncé, Leonardo DiCaprio, Paris Hilton, and others have made significant donations or organized fundraising initiatives.
Scott’s decision highlights the power of celebrity influence in mobilizing resources for urgent causes. His merchandise sales are expected to generate substantial funds, given his widespread fanbase and the popularity of his performances.
As Los Angeles continues to recover from these devastating fires, efforts like Scott’s serve as a reminder of the importance of solidarity during challenging times.
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