Beyoncé is set to deliver a performance like no other this holiday season, as she headlines the halftime show for the much anticipated Christmas Day NFL game between the Houston Texans and the Baltimore Ravens. This event, streaming live on Netflix, will mark a groundbreaking moment in sports and entertainment as it will be the first time the streaming platform broadcasts an NFL Christmas Day matchup.
Netflix made the official announcement on Sunday, confirming that the Texans vs. Ravens game at NRG Stadium in Houston Beyoncé’s hometown will feature her performing at the halftime show.
This highly anticipated performance is part of Netflix’s first ever livestream of an NFL game on Christmas Day, setting the stage for a new tradition in holiday sports viewing. The streaming service also shared that this event is one of two games to be streamed live, with Netflix kicking off its NFL holiday coverage with a matchup between the Kansas City Chiefs and Pittsburgh Steelers at 1:00 PM ET, followed by the Texans and Ravens at 4:30 PM ET.
For Beyoncé’s fans known as the Bey Hive this show is a special treat, as it will be the first time the superstar performs tracks from her critically acclaimed album Cowboy Carter live in a public setting. Since the album’s release in March, she has not embarked on a tour, and this event gives her devoted fans a rare chance to see her perform these new songs outside the studio. The album, which blends country and pop elements, has already garnered widespread attention and praise, and this halftime show will showcase Beyoncé’s versatility in music and performance.
Netflix has kept many details of the performance under wraps, but it teased that Beyoncé is expected to bring some of the special guests from Cowboy Carter along for the ride. The album features an all-star lineup of collaborators, including country legends like Dolly Parton and Willie Nelson, alongside pop icons such as Miley Cyrus, Post Malone, and up and coming artist Shaboozey. While the identities of these surprise guests remain a mystery, the inclusion of such high-profile artists has only added to the excitement surrounding the event.
Beyoncé herself made the announcement across her social media platforms, sharing a teaser video that highlights her iconic style. The video features the singer in a daring leather dress and cowgirl inspired accessories, embodying the country aesthetic that defines Cowboy Carter. In a striking visual, Beyoncé catches a football mid-air while standing atop the hood of a vintage, rose-covered car likely a 1967 Cadillac DeVille. The scene is set to the backdrop of her song “Ameriican Requiem,” adding a touch of cinematic drama to the teaser and hinting at the grandeur of the upcoming performance.
While excitement for the event builds, some concerns have emerged regarding Netflix’s ability to handle live sports broadcasts, particularly after reports of technical difficulties during the Mike Tyson vs. Jake Paul boxing match livestream in November. Fans who experienced buffering issues during the high profile boxing event took to social media, and some expressed doubts about Netflix’s streaming capacity for such large scale live events. In response to the backlash, Netflix acknowledged the issue on X, the platform formerly known as Twitter, humorously stating that the event’s popularity “had our buffering systems on the ropes.” This response sparked renewed concerns from fans regarding the potential for technical problems during the Christmas Day NFL games, though many are hopeful the streaming service has ironed out its streaming challenges by now.
Despite these concerns, the collaboration between Beyoncé and Netflix is a significant step in the evolution of sports entertainment. The streaming giant has signed a contract with the NFL to livestream select games through 2026, with the goal of making these holiday games an annual tradition. By combining the thrills of live sports with the spectacle of a world class halftime show, Netflix hopes to create a new type of holiday viewing experience for families across the globe. With Beyoncé at the helm of the halftime show, viewers are in for an unforgettable experience filled with music, entertainment, and the electrifying atmosphere of live NFL action.
Beyoncé is no stranger to high profile halftime performances, having previously headlined the 2013 and 2016 Super Bowl halftime shows. Her 2016 performance, in particular, was widely praised for its energy and cultural impact, becoming one of the most-watched halftime shows in Super Bowl history. Now, as she brings her talent to a Christmas Day NFL game, her loyal fanbase and sports enthusiasts alike can expect another unforgettable show.
With Cowboy Carter continuing to make waves in the music industry, Beyoncé’s appearance on this global stage is poised to be a defining moment in her already legendary career. Fans of both sports and music will be eagerly awaiting this unique fusion of live football action and top-tier musical performance as Netflix’s groundbreaking livestream on December 25 promises to set a new standard for entertainment.
