Snoop Dogg excels at using his popularity to secure a bag. The 51-year-old Hip-Hop legend has officially launched his own premium coffee brand.
Snoop Dogg started a coffee company, adding to his already extensive portfolio outside of music.
The 51-year-old rapper partnered with Indonesian coffee entrepreneur Michael Riady. Snoop Dogg’s new coffee is sourced from Indonesia with beans grown in Bali, Java, Sulawesi and Sumatra.
“My relationship with coffee goes way back,”
Snoop Dogg said in a press release.
“The many long nights in the studio making hit after hit, coffee provided the fuel which kept us going. Today marks the launch of a new company I created along with my partner Michael, who introduced me to the best-tasting Indonesian coffee. Indo is going to change the industry. I can promise you that.”
The “Gin & Juice” artist also promoted his coffee through Instagram, saying that it was “created 4 n inspired by all that entrepreneurs, dreamers, risk takers & innovators out there. It’s time to change that game INDO is for owners #FuelTheDream.”
INDO.xyz will begin as an exclusive product for retailers in California and Las Vegas before anyone can purchase it nationwide.
The coffee can be bought on INDO’s website as well as Amazon, Albertsons, Erewhon, Pavilions, Safeway, Sprouts, and Vons. INDO cold brew will cost $5.99 and the whole bean will cost $17.99.