The rappers-turned-moguls recently signed a national distribution deal with Post Consumer Brands for their breakfast food products Snoop Cereal and Broadus Foods.
On Jan. 16, Martin Luther King Jr. Day, Broadus Foods partnered with Post Brands “to add diversity to the breakfast foods category,”
On January 16, Master P uploaded a video of himself commemorating the partnership with the company’s staff in what appears to be a Post facility on Instagram. In the clip, Master P, also known as Percy Miller, was gifted a gold spoon before expressing to the Post employees how significant this deal is to him in a speech.
While recounting his successful musical background, which consists of selling millions of records worldwide and owning the record label No Limit Records, Master P said, “Now, I feel like I’m back in my record company days. I did a record deal I sold 100 million records, and now with the cereal game. This is a new game! I got a gold spoon. This is what diversity is all about.”
Later in his speech, the 52-year-old praised Post for believing in his overall vision of putting more “African-American-owned products on the shelf.”
“Now, we will be able to put money back into our community and our culture. So, this is bigger than just the cereal. This is going to make a difference and we’ll be able to feed so many people.”
–Master P said
Master P also highlighted the advantages that will occur within the Black community following the distribution deal, noting that they spend over $1 trillion annually on breakfast products.
The father of nine said, “This is only the beginning. We’re going to work hard. We know it’s not going to be easy and there’s a lot of competition out there but we’ve never been afraid to work.”
In addition to the recording, Master P disclosed in the caption that he and Snoop Dogg are the first “Black-owned cereal company” to land a national distribution deal.
