In the world of hip-hop, few artists have captivated audiences like Kendrick Lamar. As one of the most influential rappers of his generation, Kendrick’s impactful lyrics, innovative sound, and thought-provoking storytelling have earned him numerous accolades. In 2024, he has continued to dominate the music scene, especially with his hit single “Not Like Us.” Now, Kendrick is set to take on one of the most iconic stages in entertainment – the Super Bowl halftime show. While some fans have voiced concerns over his selection, global superstar Rihanna is offering her full support, emphasizing that Kendrick Lamar is more than deserving of the honor.
The announcement of Kendrick Lamar as the headliner for the Apple Music Super Bowl LIX halftime show, scheduled for February 9, 2025, has stirred mixed emotions among fans. Some native New Orleans fans were disappointed that local artists, such as Lil Wayne, were not chosen for the event. Despite the backlash, Rihanna sees nothing but greatness in Kendrick’s selection and believes he’s the ideal choice to bring an unforgettable performance to the Super Bowl stage.
Rihanna shared her thoughts during an interview with Entertainment Tonight at a recent launch event for her Fenty and Puma collaboration. When asked by reporter Kevin Frazier about Kendrick’s upcoming halftime performance, Rihanna appeared surprised at the question, responding enthusiastically, “Go. Let’s go. What is there to doubt on that?” In her view, Kendrick Lamar’s talent speaks for itself, and his influence in music and culture makes him the perfect artist for the occasion.
While some social media circles may have expressed reservations about Kendrick’s selection, Rihanna was clear in her support. “It’s a diamond on a ring finger, honey, it’s meant to be. It’s Kendrick Lamar. He deserves it. I cannot wait to see it,” she stated, showing just how excited she is to see Kendrick take on the challenge. For Rihanna, there is no question about whether Kendrick belongs on the Super Bowl stage. She continued, “Kendrick’s the one that’s supposed to do it right now. We should never doubt him. He’s an amazing artist, top-tier… He actually brought so many people together, that’s what culture is.”
Rihanna’s enthusiastic endorsement of Kendrick Lamar is significant, as she herself is no stranger to the Super Bowl stage. Just last year, she performed at the halftime show, where she revealed she was expecting her second child with rapper ASAP Rocky. Her performance was widely praised, and her halftime show set a high bar for future headliners. With this kind of experience, Rihanna’s support for Kendrick reflects her belief in his ability to not only meet but also exceed expectations for the show.
The NFL’s partnership with Roc Nation, the entertainment company founded by Jay-Z, has played a critical role in bringing diverse and talented artists to the Super Bowl halftime stage. NFL Commissioner Roger Goodell has expressed enthusiasm about this partnership, which has recently been extended, ensuring Roc Nation’s involvement in future halftime shows. Goodell and Roc Nation’s vision of creating an inclusive and culturally resonant lineup has aligned with Kendrick’s selection, aiming to continue bringing influential voices to one of the most-watched live events in the world.
Kendrick’s selection also speaks to his long-standing impact in music and culture. Known for his ability to merge hard-hitting commentary with creative musical expression, Kendrick Lamar has continually pushed boundaries within the industry. This will be his second time performing at a Super Bowl halftime show, making him one of the few artists to achieve this distinction within a single decade. For fans who have followed his career, this performance will likely serve as a career milestone, highlighting his journey from emerging artist to global icon.
As the countdown to Super Bowl LIX begins, fans and critics alike are sure to keep a close eye on Kendrick Lamar’s preparation for the event. While some may have initially questioned his selection, Rihanna’s vocal support has sparked new excitement for what Kendrick might bring to the stage. Her confidence in his abilities reflects the sentiments of many who recognize Kendrick’s profound influence on music and culture. And as Rihanna herself stated, “He deserves it.”
Kendrick Lamar’s upcoming performance promises to be a powerful celebration of his artistry and a testament to the impact he’s had on music, culture, and his fans. With Rihanna’s endorsement and the support of Roc Nation, Kendrick is set to create another unforgettable moment on the Super Bowl stage. Fans everywhere are now eagerly awaiting the show, anticipating a performance that will highlight not only Kendrick’s talent but also the unity and cultural resonance he brings to hip-hop and beyond.
