Kanye West’s new music video for the song “Bomb,” a collaboration with Ty Dolla $ign under the duo name ¥$, has caused a significant stir on social media. Released on November 28, 2024, the video features Kanye’s daughters, North West and Chicago West, in a post-apocalyptic desert setting where they are seen driving vehicles while being pursued by cartoon monsters. While the concept may have been intended to be edgy, the video has instead sparked outrage among Kanye’s fans and critics.
The music video, which was designed to be a bold return for Kanye, has been met with harsh backlash. Many viewers questioned the authenticity of the video, with some speculating that it may have been generated using artificial intelligence (AI) technology. “WHAT THE FUCK IS IT ALL AI No way this is real, I thought Kanye was getting better and now he’s using AI to make a full music video for HIS DAUGHTERS’ SONG,” one fan commented on Reddit. Another user added, “Someone cancel his all subscription to AI services asap.” The skepticism surrounding the video’s authenticity is only the tip of the iceberg in terms of the backlash it has received.
“You can’t make this shit up,” one fan said, perfectly capturing the bewilderment and frustration that many felt upon watching the video.
A more significant source of criticism stems from the way Kanye has chosen to feature his daughters in the video. Fans were quick to express their concern about the appropriateness of putting such young children in a music video with a post-apocalyptic, cartoonish setting filled with monsters. “And he’s using his daughter, his music is not for kids! She’s had some Japanese tutor and now he’s tuning her. This is the worst thing he’s done Imho,” one angry fan wrote. Others echoed similar sentiments, with one person commenting, “Kanye just clowning his daughters.”
Despite the heavy criticism, some fans tried to look beyond the controversy and focus on the artistic direction. However, many pointed out that the video seemed to miss the mark. “You ever think to yourself how this is even remotely real? The greatest artist of the past generation dropping a song where all he does is go ‘uweuweuwe’ with autotune while his kids sing nonsense in Japanese, with an AI-generated music video with mutated animals and featuring Yuno Miles to top it off. You couldn’t make this shit up if you tried,” wrote another dissatisfied fan. This quote encapsulated the confusion and frustration felt by many who found the video’s content hard to comprehend or accept.
While Kanye has long been known for his bold and often controversial artistic choices, the “Bomb” video marks another twist in his already turbulent career. Fans have been questioning whether Kanye’s new creative direction is a reflection of his evolving vision as an artist, or if it’s just another misstep in a career that has been filled with both groundbreaking moments and public controversies. His 2023 album “Vultures 2” was poorly received by critics, and the release of this video has done little to ease the frustrations of his loyal followers.
The video’s portrayal of Kanye’s daughters in such a bizarre, high-stakes, and somewhat unsettling scenario has left many wondering about the motivations behind the project. While Kanye has not publicly addressed the controversy, fans and critics alike have taken to social media to voice their concerns. Some feel that using his children for such a project crosses a line, while others question whether Kanye is simply pushing boundaries to make a statement about the entertainment industry or his own brand.
The debate surrounding the video also brings to light deeper questions about Kanye’s use of technology in his music and visuals. If the video was indeed created using AI technology, it would not be the first time Kanye has embraced cutting-edge tools in his creative process. However, the decision to incorporate AI in such a personal and controversial way raises further questions about the authenticity and intent behind his work.
Despite the backlash, Kanye remains one of the most influential figures in the music industry, and his ability to stir up conversation is undeniable. However, as his career continues to evolve, it’s clear that his choices — both artistic and personal — are becoming more divisive. Whether this new direction will ultimately help Kanye reclaim his spot at the top or drive away his fanbase remains to be seen.
As Kanye continues to experiment with new sounds and visuals, his fans and critics will undoubtedly be watching closely. The “Bomb” music video is just the latest chapter in a career full of surprises, and it’s clear that Kanye’s journey is far from over.
Kanye West’s “Bomb” music video featuring his daughters has sparked significant controversy, with fans and critics expressing concerns about the video’s use of AI, its portrayal of his children, and its overall creative direction. While Kanye remains confident in his artistic vision, the video has certainly left many wondering what his next move will be in an already turbulent career.
