Kendrick Lamar’s ‘Euphoria’ Name-Drop Gives Toronto Chinese Restaurant Major Boost. In the world of hip-hop, the power of a well-placed lyric can extend far beyond the confines of the studio. Kendrick Lamar, known for his intricate wordplay and social commentary, recently dropped a verse that has sent shockwaves through Toronto’s culinary scene.
In his scathing track “Euphoria,” Lamar takes a jab at fellow rapper Drake with the line: “I be at New Ho King eatin’ fried rice with a dip sauce and a blammy, crodie.”
While the diss may have stirred up controversy among Toronto natives, one local business owner is reaping the benefits of K. Dot’s lyrical prowess.
New Ho King, a longstanding Chinese restaurant nestled in Toronto’s Chinatown district, has found itself in the spotlight thanks to Lamar’s mention. Established in 1975, the eatery has become a staple for late-night cravings and after-hours feasting.
Johnny Lu, the owner of New Ho King, shared his excitement about the unexpected attention the restaurant has received. “This morning a lot of people texted me saying that’s your restaurant? I say, ‘Yes.’ They say, ‘Look at the song,'” he exclaimed. “He said good food and fried rice, get more and more rice, the chef’s gonna be busy!”
The influx of customers isn’t just a coincidence. Fans of the Compton legend have flooded the restaurant with five-star reviews and eager taste buds. Residents who are fans of Kendrick have made special trips to try the famed fried rice dish, inspired by Lamar’s recommendation on the track.
“I came all the way from Markham just to see this fried rice,” one fan exclaimed. “Kendrick Lamar, man. You gotta pay respect to K. Dot, man. Ever since he dropped the diss track, I was like, ‘I gotta visit this place.’”
Some speculate that Lamar’s mention of New Ho King could be more than just a playful jab at Drake. A fan on social media pointed out a possible deeper meaning, connecting the lyrics to Drake’s 2009 armed robbery in the 6. According to the fan, the line “Dip sauce & blammy, crodie” could reference the incident where Drake was allegedly robbed by rapper Sizzlac in 2010.
The trend of making diss tracks has a long and storied history in hip-hop culture, with artists using their lyrical prowess to call out rivals and settle scores. Kendrick Lamar is no stranger to this, having famously engaged in rap battles with fellow artists throughout his career. His latest track, “Euphoria,” is just the latest installment in a tradition that keeps fans eagerly awaiting the next verbal sparring.
Drake himself spoke about the robbery in a 2010 interview with GQ, describing it as a “set-up.” He recounted how robbers banged on his car window with a gun and demanded the chain he received from Lil Wayne.
Lamar’s diss track, released in response to Drake’s “Push Ups,” has reignited the feud between the two rappers. As fans eagerly await Drake’s response, the attention has shifted to New Ho King, which has become an unlikely battleground in the ongoing rap rivalry.
Lu expressed his gratitude towards Lamar, acknowledging the boost in business brought about by the rapper’s mention. “I see, Kendrick’s a good guy. Oh my God!” he exclaimed.
For New Ho King, the sudden surge in popularity is a testament to the influence of hip-hop culture and the power of a well-crafted verse. As the restaurant continues to serve up delicious dishes to hungry customers, it seems that Kendrick Lamar’s lyrical prowess has left a lasting impact far beyond the world of music.
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