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Adidas and Beyoncé have ended their partnership after a $50 Million decline in sales

For the past three decades and counting, world-renowned music sensation Beyoncé has proven that she can basically do it all. However, designing sportswear might not be her forte.

Grammy-winning entrepreneur and artist Beyoncé and the German lifestyle brand Adidas have mutually agreed to end collaboration.

The agreement to part ways professionally was mutual between both parties, with the outlet stating that Bey is, in their words, “excitedly looking to reclaim her brand, chart her own path and maintain creative freedom.”

A source close to the business deliberations said the 41-year-old superstar and the German sportswear corporation made the mutual decision to end the partnership, according to The Hollywood Reporter.

“Ivy Park did roughly $40 million in sales in 2022, down from $93 million in 2021; the company had projected the line would do $250 million in sales in  2022.”

According to documents obtained by the Journal

The hitmaker and Adidas began their collaboration in 2018, at which point Adidas took over producing Ivy Park clothing, while Beyoncé also worked on footwear and clothing for the iconic brand.

However the split comes after some creative differences arose between Ivy Park and Adidas. Beyoncé is looking forward to reclaim ownership of her brand.

Beyoncé’ launched Ivy Park in 2016, which was a joint venture with Sir Philip Green of Topshop. But in 2018 the venture with Topshop ended Beyoncé gained full rights of Ivy Park.

The pop star will launch her Renaissance World Tour in May in Stockholm, and the tour spans through Europe, with stops in Cardiff, Edinburgh, Sunderland, Paris, London, Marseille, Amsterdam, Warsaw and more.

The tour then returns to America with shows in Toronto, Vancouver, Atlanta, Las Vegas, Los Angeles, Boston, Charlotte, Detroit, Miami, Minneapolis, Nashville, Philadelphia, San Francisco, the New York City metro area and her homeland Houston before closing in New Orleans.

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Written by Jamil Johnson