A$AP Rocky and Son RZA Steal the Show in Adorable Savage X Fenty Campaign. Get ready for a double dose of adorable! A$AP Rocky and his son RZA have teamed up for a new campaign for Rihanna’s Savage X Fenty lingerie line, specifically promoting the brand’s new collection of men’s boxer briefs. The heartwarming campaign has not only sent the internet into a frenzy but also sparked rumors about a potential expansion of the Fenty brand into children’s clothing.
The campaign features a series of photos that capture the undeniable bond between father and son. In one image, Rocky, shirtless and showcasing his signature style, proudly holds RZA on his shoulders. Both are clad in matching black Savage X Fenty boxer briefs and tank tops, creating a picture of coordinated coolness that has fans swooning. Another photo shows RZA sitting confidently on his own, rocking a pair of black Savage X Fenty boxer briefs with a mischievous grin.
This isn’t RZA’s first foray into the world of fashion. Back in June, he joined his father and younger brother, Riot, in a black-and-white campaign for Bottega Veneta. However, the Savage X Fenty campaign feels different. It’s playful, heartwarming, and subtly hints at a potential future direction for the brand.
Rihanna, the creative force behind Savage X Fenty, has been vocal about her admiration for Rocky’s parenting skills.
“I love him differently as a dad,” she shared with Access Hollywood in 2023. “It’s just like, ‘Wow! What a leader, what a great, patient, loving [dad].'”
This latest campaign isn’t just about selling underwear; it’s a sweet display of family togetherness that resonates with fans who admire both Rocky’s music and his dedication to his family. The playful photos and RZA’s undeniable charm have sparked online speculation about a potential future launch of a children’s clothing line under the Fenty brand. While Rihanna herself hasn’t confirmed this, she did trademark “Fenty Kids” in 2023, adding fuel to the fire.
The inclusion of RZA in the Savage X Fenty campaign has ignited a firestorm of excitement and speculation. Fans are already envisioning a future filled with adorable Fenty Kids clothing featuring the same inclusivity and bold style that Savage X Fenty is known for.
This wouldn’t be the first time Rihanna has expanded her Fenty empire beyond lingerie. In 2020, she launched Fenty Beauty, a makeup line praised for its diverse range of shades and formulas. The success of Fenty Beauty has paved the way for potential future ventures, and a children’s clothing line under the Fenty umbrella seems like a natural progression.
Whether or not a Fenty Kids line materializes, the Savage X Fenty campaign featuring A$AP Rocky and RZA is undoubtedly a win-win. It not only promotes the brand’s new men’s collection but also celebrates fatherhood and family in a heartwarming way. The adorable photos and subtle nods to a potential Fenty Kids line have left fans eager to see what Rihanna has planned next for her ever-expanding fashion empire.
